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Resisting McDonaldization - Edited by Barry Smart

London, Thousand Oaks & New Delhi: SAGE Publications, 1999, Paperback ..
Condition: Very Good.

First in this, paperback, edition. From the cover: “Resisting McDonaldization brings together leading European, American and Australasian social and cultural analysts to engage in a critical appraisal of the McDonaldization thesis. This thesis argued that the dimensions of rationality characteristic of the organization of the fast-food industry in general, and McDonald’s in particular, notably a preoccupation with efficiency, calculability, predictability and control, along with associated problematic consequences, have become increasingly prominent features of contemporary social life.
Size: Trade Paperback (9¼" x 6")
Number of Pages: [X] 261
ISBN: 0761955186