The Medium is the Massage — An Inventory of Effects - Marshall McLuhan; Quentin Fiore;Penguin, 1971, Paperback ..
Condition: Good. Light reading creases to the spine. Pages lightly age-tanned. Slightly fragile now.
From the cover: “What is McLuhanism? Reviewing this book in Book Week, Arthur M. Schlesinger Jr. answered: ‘It is a chaotic combination of bland assertion, astute guesswork, fake analogy, dazzling insight, hopeless nonsense, shockman-ship, showmanship, wisecracks, and oracular mystification, all mingling cockily and indiscriminately in an endless and random monologue. It also, in my judgement, contains a deeply serious argument.’ The essence of this compelling argument is that society has always been ‘shaped more by the nature of the media by which men communicate than by the content of the communication’. With the aid of the typographical and design ingenuity of Quentin Fiore, this book has been made an inventory of effects, an exposition of McLuhan's prophecies of the electronic age which may shatter one’s sense of what a book is for ever. This is not a treatise but a happening, not a message but a massage.”
Size: A Format (7" x 4½")
Number of Pages: 154
£15.00 (Now Sold)