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The Tipping Point — How Little Things Can Make a Big Difference - Malcolm Gladwell

Little, Brown & Company, 2000, Hardback in Dustwrapper..
Condition: Very Good — in Very Good Dust Wrapper. Gently bruised at the bottom corner of the upper board with commensurate ruffling to the dust wrapper. A slight shelf cock to the book. Text complete, clean and tight.

From the cover: “In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Just as a single sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause crime, drug use, fashion trends, or the popularity of a new restaurant to take off overnight. Gladwell looks behind the surface of many familiar occurrences in our everyday world to explain the fascinating social dynamics that cause rapid change. He introduces us to to certain ordinary people who are natural pollinators, the busy bees driving word-of-mouth. He shows how very minor adjustments in products and ideas can make them far more likely to become hugely popular. And he reveals how eerily easy it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment — as was done famously in the New York subways when removing graffiti caused a dramatic reduction in crime.”
Size: 8" x 5"
Number of Pages: 279
ISBN: 0316648523

£10.77 (Now Sold)