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The Entertainment Economy: How Mega-media Forces are Transforming Our Lives - Michael J. Wolf

Penguin, 1999, Hardback in Dustwrapper..
Condition: Very Good — in Very Good Dust Wrapper. Leans slightly. Gently bruised at lower corners otherwise a very well presented copy.

From the cover: “Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding the Media by Marshal! McLuhan to Nicholas Negroponte’s Being Digital, the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J Wolf, the industry’s most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving force of the global economy. From London to Lagos, from Singapore to Seattle, from New York to New Delhi, every business is locked in the same battle for consumer attention that film producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. As adviser to companies and individuals such as Disney, Rupert Murdoch, Bertelsmann and Intel, Wolf is known by industry insiders as the moguls’ secret weapon.”
Size: 9½" x 6¼"
Number of Pages: 314
ISBN: 0140281754
Cover Art By: Andy Bridge