Counter-Intuitive Marketing - Kevin J. Clancy; Peter C. Krieg;Free Press, 2000, Hardback in Dustwrapper..
Condition: Near Fine - in Very Good DJ. Very slightly ruffled edges of DJ.
How Great Results Come from Uncommon Sense. From the cover: “The authors trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these “over-and-over again” marketers, who don’t have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance.”
Size: 9½" x 6¼"
Number of Pages: 350