Win-Win Selling: The Original 4-Step Counselor Approach For Building Long-Term Relationships with Buyers - Anon.Nova Vista, 2003, Paperback ..
Condition: Good+. Several small dents to the upper wrap with offset to the first few pages. Slight warp to the text block. Text complete, clean and tight.
From the cover: “At last, nearly four decades after Larry Wilson pioneered the Counsellor selling approach, here’s the book that gives you the original concepts plus important refinements. A million salespeople who use the Counsellor method will tell you it’s profoundly revolutionary and powerful. That’s because it puts the customer’s needs and problems first. As a Counsellor seller, you become a trusted problem-solver for your customers. Both you and your customer win. And you’re not only successful — you feel fulfilled. Hundreds of the world’s most respected corporations worldwide use Wilson Learning’s Counsellor Salesperson method today to win and maintain sales superiority. In this quick-reading book, you learn how to adopt the Counsellor mindset and develop the skills that make selling a win-win process for the buyer’s organization and your own. This makes it extra hard for competitors to take future business away, and gives you a powerful, sustain-able advantage in today’s super-competitive marketplace. A foreword by Larry Wilson, schematic models and diagrams, quotes from the field, practical applications, real life lessons, an index, and further resources ensure that you really will master the Counsellor method.”
Size: 9" x 6¼"
Number of Pages: 160
Introduction: Larry Wilson
£6.50 (Now Sold)