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The Strategic and Operational Planning of Marketing - Gordon E. Greenley

McGraw Hill, 1986, Paperback ..
Condition: Good. Couple of pages a little creased. Upper wrap creased. Internally bright and clean.

The overall objective of this book is to provide a comprehensive treatment of the planning of marketing at both the strategic and operational levels of management, and it is aimed not only at students, but also at managers involved with the planning of marketing. The book is aimed at postgraduate students studying marketing, strategic management, business policy, and organizational behaviour, as well as at students following marketing and business policy options on first degree programmes. This includes those pursuing a master's degree, post-graduate diploma, or research degree at either the master's or doctoral level. 252pp. Index. Size: 4to Crown (9¾" x 7½")
ISBN: 0070841543