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The Portable MBA in Strategy - Liam Fahey; Robert M. Randall;

John Wiley & Sons, 2001, Hardback in Dustwrapper..
Condition: Very Good — in Good+ Dust Wrapper. Dust wrapper a little rubbed at the edges with a short closed tear to the head of the lower panel. Edges of the text block lightly tanned. Text complete, clean and tight.

2nd Edition. From the cover: “The ultimate goal for all managers is to enable their organization to thrive in the marketplace — to produce offerings that customers value highly and to outperform the competition according to key metrics. The Portable MBA in Strategy, Second Edition arms you with the critical knowledge you need to make the choices that will attract and retain the most valuable customers, to experiment and adapt rapidly in continuously changing markets, and to position your organization advantageously for the future. Featuring contributions from internationally recognized leaders in strategic thought and practice, this fully updated Second Edition reflects the remarkable impact of e-business on all commercial activity, reveals the new opportunities and risks facing small business, and presents the latest methods of strategic analysis and implementation for domestic and global businesses. This unique resource offers a clear, practical guide to leading-edge strategic management practices, explains the strategic manager’s tasks and objectives, and shows how management techniques such as scenario planning can be used to develop the foresight and insight necessary for short- and long-term wealth creation in a competitive, unpredictable business environment.”
Size: 10¼" x 7¼"
Number of Pages: 414
ISBN: 0471197084

£26.50