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The Discipline of Market Leaders - Michael Treacy; Fred Wiersema;

Book Club Associates, 1995, Hardback in Dustwrapper..
Condition: Very Good - in Very Good+ DJ. Pages lightly age-tanned. Small amount of highlighting to the preface but no further marks within the text.

Choose Your Customers, Narrow Your Focus, Dominate Your Market. Presents a deceptively simple thesis: that successful companies – the market leaders – excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution and literally build their organization around it.
Size: 9½" x 6¼"
Number of Pages: 208
ISBN: 0002556480

£8.50