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The Best Seller - D. Forbes Ley

Kogan Page, 1986, Hardback in Dustwrapper..
Condition: Very Good - in Very Good DJ. Gently bruised at tail of spine. Light spotting to the rear endpaper and flap.

This best-selling book is guaranteed to improve your selling powers by showing you that: Selling is motivation… not persuasion; People buy because they want to, not because they need to; Every price is too high until…; They want to buy if they ask the price; The four prospect personalities' require different approaches; The only way to close is with 'the alternative choice'; Packed with checklists, examples, detailed scenarios, charts and diagrams, this inspiring and readable book is guaranteed to improve your selling powers.
Size: 9½" x 6¼"
Number of Pages: 313
ISBN: 9781850919070

£12.70 (Now Sold)