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Strategic Database Marketing — The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program - Arthur M. [Middleton] Hughes

Probus, 1994, Hardback in Dustwrapper..
Condition: Very Good — in Very Good Dustwrapper. Dustwrapper very slightly rubbed at the edges. Leans a little.

2nd Impression. [First Edition: Same Year] From the cover: “Strategic Database Marketing speaks directly to corporate marketing executives and those in the direct response industry: advertising agencies, service bureaus, telemarketing services, statistical models and consultants, Loaded with examples of marketing successes and failures, this powerful book explains dozens of sound methods for creating successful marketing strategies and testing them before millions of dollars have been spent.
Size: 9½" x 6¼"
Number of Pages: 352
ISBN: 1557385513

£6.50 (Now Sold)