Retail Marketing - Peter McgoldrickMcGraw-Hill, 1990, Paperback ..
Condition: Very Good. Lower panel creased. Previous owners inscription to ffep.
This book has been written for all serious students of retailing, whether they be practising managers or members of undergraduate/postgraduate courses in universities or polytechnics. An orientation has been maintained towards the functions and problems of retail marketing management, but the subject-matter is also relevant to those in closely related areas, such as manufacturer sales, shopping centre development, consumer research, consultancy and advertising. While most of the examples and cases quoted relate to national or imitational retail companies, many of the concepts and strategies explored within this text could also be exploited by smaller retail businesses. 362pp. Index. Bibliography. Size: 4to Crown (9¾" x 7½")
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