Principles of Marketing - BRASSINGTON, Frances; PETTITT, Stephen;Financial Times / Prentice Hall, 2003, Paperback ..
Condition: Good. A notably dog-eared copy with creasing to the upper wrap. Text bright and tight.
3rd Edition. From the cover: “The well respected and widely adopted Principles of Marketing has been fully revised and updated in this third edition to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies, based on a wide variety of national and international organisations and brands.”
Size: 10½" x 7¾"
Number of Pages: 1136
£20.00 (Now Sold)