Marketing Plus: A Positive Approach to Total Management - David Joseph; Tony Mcburnie;Butterworth-Heinemann, 1989, Hardback in Dustwrapper..
Condition: Very Good - in Very Good DJ. A little scuffing to the lower panel of the DJ with some wear to the top edge of same.
This book is not an academic treatise. It is a practical collection of 'essays' that aims to examine marketing philosophy, to explain marketing in simple language, and to provide guidelines and applications pertinent to a wide cross-section of businesses. Much of the content is based on published articles, broadcasts, lectures and seminar notes prepared by the authors over the past decade. Additionally, international management experience, extensive project work, research and consulting for a variety of companies and organisations have provided a platform from which many of the guidelines have been drawn. 139pp. Size: 4to Crown (9¾" x 7½")