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Marketing in Publishing - FORSYTH, Patrick; BIRN, Robin

Routledge, 1997, Paperback ..
Condition: Near Fine. Upper wrap slightly curled otherwise a very well presented copy.

Marketing in Publishing offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It demystifies the marketing process, spelling out what marketing is, why it is necessary and how it can be applied to books. 154pp. Index. Size: C Format (143 x 222)
ISBN: 0415151341

£20.00 (Now Sold)