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Focus - All Ries

HarperCollins, 1996, Hardback in Dustwrapper..
Condition: Very Good - in Very Good DJ. Pages lightly age-tanned.

From the cover: “What drives corporate culture? In a word, growth. Predictably/ companies branch into other markets to meet ever-increasing targets. Yet, by expanding, companies become unfocused, not only in the marketing and perception of their products, but also in their corporate image. Focus identifies the need of companies to concentrate on what they know best and return to the basics. All markets change, and even companies with a strong brand image may need to focus and refocus more than once over a period of time. With practical, no-nonsense advice, Ries guides managers back on track. Using hard examples from a variety of industries, Xerox, General Motors, Federal Express, Kodak and IBM among them, Ries analyses which corporations are focused, and predicts the kind of corporate thinking that is destined to fail.”
Size: 9½" x 6¼"
Number of Pages: 304
ISBN: 0002556677

£7.50