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Fashion Marketing - BOHDANOWICZ, Janet; CLAMP, Elizabeth

Routledge, 1994, Paperback ..
Condition: Near Fine. Lower panel lightly scuffed.

This text looks at the important area of marketing in fashion. Applying current marketing theory and highlighting the particular challenges this highly competitive industry presents, the book cover such key topics as: product development; pricing; market research; consumer behaviour; Fashion Marketing presents an assessment of management techniques and practical guidelines on how to successfully implement a marketing plan. Extensive use is made of case studies to illustrate the various strategies. 177pp. Index. Jacket Designed by Terry Foley.
ISBN: 0415059402

£25.00 (Now Sold)