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End of the Road — BMW and Rover - A Brand Too Far - Chris Brady

Financial Times / Prentice Hall, 2001, Hardback in Dustwrapper..
Condition: Very Good+ — in Very Good+ Dust Wrapper. Top edge of the dust wrapper very slightly ruffled otherwise a very well presented copy.

From the cover: “End of The Road is that case study. But it is far more than that. This is the definitive untold story of the entire eight year saga of BMW’s ownership of Rover — from acquisition to sale and subsequent aftermath. Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players both at BMW and Rover. Together they interviewed virtually all the major names in the BMW and Rover camps, plus other involved individuals including an exclusive interview with Jon Moulton. In this book, Brady and Lorenz bring together all the interwoven threads and reveal the full story. Witness the clash of cultures, battle of executive egos, disastrous decisions and boardroom bloodshed. The BMW purchase of Rover was seen as the end of a great British industry. It was also the start of a great British drama.”
Size: 9½" x 6¼"
Number of Pages: 180
ISBN: 0273653008

£9.50 (Now Sold)