Economic Theory and Marketing Practice - Angela Hatton; Mike Oldroyd;Butterworth-Heinemann, 1993, Paperback ..
Condition: Near Fine.
This book has been designed to address the needs of those students of business and marketing who are studying economics. The prime focus of the book is students of the Chartered Institute of Marketing (CIM), but many business students will find our marketing oriented approach to economics valuable and easy to relate to their business shidies. 386pp. Index. Size: 4to Crown (9¾" x 7½")