Business in Context - David NeedleChapman & Hall, 1993, Paperback ..
Condition: Good+. A slightly warped copy with a curled upper wrap. Text bright and tight.
An Introduction to Business and Its Environment. From the cover: “This book offers all students of business and management a stimulating and panoramic introduction to business functions, activities and issues and to the way they interact with their environment. Each of the major functional areas of business activity — innovation, production, marketing, personnel and accounting and finance — are described and explored in terms of the strategic, organizational and environmental contexts within which they operate. The constant interplay between all of these features is one of the key themes of this book. Crucial issues for the 1990s, such as small firms, Japanese management and organization culture, are given special emphasis.”
Size: 9¾" x 7¼"
Number of Pages: 326