Building Great Customer Experiences - Colin Shaw; John Ivens;Palgrave Macmillan, 2002, Hardback in Dustwrapper..
Condition: Very Good — in Very Good Dust Wrapper. Dust wrapper a little rubbed at the top edges. Text complete, clean and tight.
Later printing. From the cover: “Building Great Customer Experiences is by the fresh and exciting team of Colin Shaw and John Ivens, who are being called the gurus of the customer experience. It examines the new and emerging area of the customer experience, exploring how it can be used as a competitive weapon as well as a means of reducing costs. Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily — working in companies which have been established for some time and which are faced with legacy people, legacy processes, legacy systems, legacy channels and an existing culture. It focuses on how you can change an existing organisation in order to build and deliver great customer experiences.”
Size: 9½" x 6¼"
Number of Pages: 224