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Brand Storm: A Tale of Passion, Betrayal and Revenge - Will Murray

Pearson Education, 2000, Paperback ..
Condition: Fine.

Introducing a completely new way of looking at the marketing mix and brand definitions, Brand Storm helps organizations identify their corporate psyche and develop a living brand constitution, the impact of which can actually be measured, reviewed and audited. 236pp.

£9.50 (Now Sold)