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The Visible Persuaders - Denis Thomas

Hutchinson, 1967, Hardback in Dustwrapper..
Condition: Very Good — in Poor Dust Wrapper. A little rubbing to the edges of the dust wrapper with triangular tears, with loss, to the head of both panels.

From the cover: “THE VISIBLE PERSUADERS is a fresh assessment of how the advertising industry thinks and works. It rejects the modish view that ‘hidden persuaders’ manipulate human desires. Instead, based on examples of current practice, it shows how advertising has emerged as the biggest single force in discovering people’s wants and in helping manufacturers to meet them. It examines advertising in both its economic and social aspects, and relates its language and imagery to the popular arts of the day.
Size: 9¼" x 5¾"
Number of Pages: 136

£6.50