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The Fundamentals of Advertising - WILMSHURST, John

Butterworth-Heinemann, 1999, Paperback ..
Condition: Very Good. Upper wrap very slightly dog-eared otherwise a very well presented copy.

Second Edition. The Fundamentals of Advertising is widely recognised as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

Size: 9¼" x 6¼"
Number of Pages: 384
ISBN: 0750615621

£Now with a new owner.