Competitive Advantage - PORTER, Michael E.Free Press, 1985, Hardback in Dustwrapper..
Condition: Very Good+ - in Very Good+ DJ.
With over 30 printings in English and translated into thirteen languages, this second volume in the trilogy describes how a firm actually gains an advantage over its rivals. Competitive Advantage introduces a whole new way of understanding what - a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. First Edition Thus.
Size: 9½" x 6¼"
Number of Pages: 557
£Now with a new owner.