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Marketing Research: The Impact of the Internet - MCDANIEL, Carl; GATES, Roger;

John Wiley & Sons, 2002, Hardback (Laminated Boards) ..
Condition: Near Fine. CD in unopened wallet pasted to front pastedown.

This 5th edition of Marketing Research is brand new from top to bottom, reflecting the accelerating pace of change in the world of marketing research. The profound impact of the Internet has put a new face on the marketing research industry. The book incorporates the changes, which reflect how every facet of marketing research has been affected by the World Wide Web. However, this revision is not just about the effect of the Internet. You will find new marketing research concepts and fresh examples throughout the text. The authors went through every chapter line by line in order to add the latest developments in the field of marketing research.

Size: 10¼" x 8¼"
Number of Pages: 682
ISBN: 047000357X

£Now with a new owner.