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Demand and Marketing Aspects of Grameen Bank: A Closer Look Atiur

Demand and Marketing Aspects of Grameen Bank: A Closer Look - Atiur Rahman

Dhaka: The University Press, 1986, Paperback.
Condition: Good. A little faded at the spine and onto the margins of the panels. Slightly fragile with age now.

Includes: Tables; Appendices [8];

From the cover: “Grameen Bank, a specialized credit institution for the rural poor, has already made profound impacts in terms of improvements in household output, income and consumption. Despite spectacular successes of the Grameen Bank, there is an undercurrent of apprehensions about its future prospects. It is argued that in the absence of overall growth in the rural economy, the demand for goods and services produced by GB members may soon reach its saturation point.

Dr. Atiur Rahman counters this apprehensions by saying that demand is not a static concept. As the income level of a particular group, here the rural poor, goes up it sets in motion linkages, both forward and backward, and accelerates the multiplier effect. However, he cautions that this should not be over emphasized in the absence of structural changes in rural society.”


Size: 8¾" x 5½". 119 pages.
£11.80
Demand and Marketing Aspects of Grameen Bank: A Closer Look Atiur