By Underground to the Zoo: London Transport Posters from 1910 to the Present - Jonathan Riddell & Peter DentonLondon: Studio Vista, 1995, Hardback in Dust Wrapper.
Condition: Very Good — in Very Good Dust Wrapper.
Contains: Colour photographs; Colour frontispiece;
From the cover: “London Zoo — the gardens of the Zoological Society of London — sit in a magnificent 36 acre site in Regent’s Park, one of the world’s leading wildlife visitor attractions. First opened to the public in 1847 (admission one shilling, a fee unchanged until 1942), it was 16 years before visitors could travel to the Zoo by underground, alighting at Baker Street on the Metropolitan Railway and then walking through the park. By 1906, when several independent lines became the Underground Group of Companies, the Zoo was served by no less than five stations, of which Camden Town was, and remains, the nearest.
The Underground introduced their pictorial posters in 1908, promoting ease of travel to popular destinations. The first Zoo poster appeared in 1913, and by the mid-1920s the Zoo had become a favourite poster subject. Thanks to the adventurous publicity policy of the legendary Frank Pick, for nearly three decades Underground posters achieved the heights of contemporary graphic design. The Zoo posters, selected for this book by Jonathan Riddell of the London Transport Museum, combine strength of image, design, colour and message rarely seen elsewhere: a tradition of good design that continues today.
The author provides biographical notes on the artists and as much information as is known about each poster. Peter Denton, Clerk to the Council of the Zoological Society of London, has contributed a fascinating history of the Zoo and its Bedfordshire outpost, Whipsnade Wild Animal Park, which is also the subject of some of the posters in this delightful book.”