Floral Frocks: A Celebration of the Floral Printed Dress from 1900 to the Present Day - Rosemary Harden & Jo TurneyWoodbridge: Antique Collectors' Club, 2007, Hardback in Dust Wrapper.
Condition: Very Good — in Good Dust Wrapper. Dust wrapper reinforced on the verso of head and tail of spine. Text complete, clean and tight.
Contains: Black & white photographs; Colour photographs; Illustrated endpapers and blanks; Frontispiece;
From the cover: “Pretty floral print dresses still to this day appear every summer on the high streets of towns and cities throughout Britain. Every season too fashion designers choose to send out dresses made of the finest floral print on to the catwalks of the world’s fashion arenas. It’s clearly true that floral prints, motifs and designs seem always to be in fashion, but surely never more so than when used as the fabric for a summer day dress for generations of British women. From the naturalistic to the painterly, from the graphic to the abstract, every summer for the last 100 years mothers and daughters, daughters and granddaughters have all chosen to wear floral printed frocks for both the everyday and the special occasions in their lives.
Floral Frocks explores this unsung aspect of fashion history from the early part of the 20th century to the present day. It was round about the 1920s when floral print first came out of the closet, becoming a fashion fabric in its own right rather than material which was just used for work wear, or for accessories to fashion. This book is organised in two sections; each sets floral printed dresses as part of a wider socio-cultural context. In this way Floral Frocks gives a broad and general fashion history of the 20th century, but also raises issues surrounding the Zeitgeist of each era through the medium of looking at one specific garment rendered in one specific way.
Floral Frocks is based on a collection of some 50 floral printed dresses — and a number of family and fashion photographs — from the late 1920s to the early 1970s, which were assembled for a summer exhibition at the Fashion Museum in Bath. Well-known fashion names such as Horrockses Fashions and Laura Ashley are included, as well as dresses by firms like the The Linzi Line whose names were important, but whom time has now forgotten. The design and making skills of the countless dressmakers whose names were never known are also acknowledged and celebrated in Floral Frocks.
Floral Frocks sets out to discover the extraordinary within the ordinary and to prompt memories and strike resonances with many people’s different experiences of the floral frock throughout the 2oth century.”
Size: 10" x 10". Black boards with White titling to the Spine & Upper Board. 144 pages.