Europe Incorporated: The New Challenge - Gianni MontezemoloChichester, New York, Weinheim, Brisbane, Singapore & Toronto: John Wiley & Sons, Ltd, 2000, Hardback in Dust Wrapper.
Condition: Very Good — in Very Good Dust Wrapper. A little rubbing to the edges of the dust wrapper with a light stain to the reverse at the head of the spine. Text complete, clean and tight.
Contains: Charts; Graphs; Maps; Tables;
From the cover: “With the breakdown of the East-West divide, the faltering of the Asian Economies and the rapid economic integration of the European Union, Europe is once more a force to be reckoned with. For the first time in more than three decades, multinationals — and in particular American multinationals -will be looking towards Europe.
Globalization has been at the forefront of most CEOs’ agendas in recent times but Gianni Montezemolo contends that they should now look first in Europe for business opportunities and threats in the short-term, rather than in the volatile economies of South America, Asia and the Middle East.
Moving away from traditional structures the author outlines a new organizational design, which divides Europe into four distinct clusters — the Northern Bees, the Atlantic Storks, the Southern Gazelles and the Eastern Bears. Using this framework, senior management will be able to develop a clear vision of how to change, expand and integrate into the new Europe.
Drawing on interviews with CEOs of major companies currently operating in Europe, including Benetton, Danone, Gillette, Heinz, Kodak, Procter & Gamble, Sara Lee and Sony, as well as his own considerable practical experience, Gianni Montezemolo provides clear and concise guidelines for all managers wishing to take advantage of the new and expanding Europe. For companies ready to adapt rapidly, the opportunities are endless.”