Key Account Management: Tools and Techniques For Achieving Profitable Key Supplier Status - Peter ChevertonKogan Page, 2008, Paperback.
Condition: Near Fine.
4th (revised) edition. [First Published: 1999]
From the cover: “Any organization’s key accounts are its lifeblood. Key Account Management, the definitive work on the subject, puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.
This is one of very few books to take a long-term, team-selling strategic view of Key Account Management (KAM). Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Completely revised and updated with lots of new material to reflect the latest best practice, this fourth edition will reinforce its standing as the premier book on the subject.
This new edition also features online key account selection and planning tools.”
Size: 9¾" x 7½". [XVII] 379 pages.