Triggers — 30 Sales Tools You Can Use To Control The Mind Of Your Prospect To Motivate, Influence And Persuade - Joseph SugarmanDelStar, 1999, Hardback in Dust Wrapper.
Condition: Very Good — in Very Good Dust Wrapper. Gently bruised at the head of the spine with commensurate ruffling to the dust wrapper. Text complete, clean and tight.
Signed by the author on the title page — unverified and reflected as such in the lack of premium — this copy is No. 8682 of Approximately 20,000 Books Printed of this Edition. From the cover: “In Triggers, Sugarman takes the principles he learned from direct marketing and applies them to the field of personal selling with 30 powerful techniques he calls “psychological triggers”. These effectively influence, motivate and persuade a prospect to make a positive buying decision. By learning just a few of these triggers, any sales or marketing person can literally control the minds of his or her prospects and make a dramatic difference in sales success. Whether it be selling in person, convincing a friend to do something you want them to do, or creating advertising that sells, knowledge of these psychological triggers is essential to compete in a global business environment. Many of the triggers may surprise you because they are not obvious and yet are highly effective. Others are obvious but are applied in unique and different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of the form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer. You’ll remember these examples long after you read them — all of them proving valuable points that can only come from personal experience. Get the tools you’ll need to grow and prosper and become a master salesperson with the help of this book.”
Size: 8¾" x 5¾". Grey boards with Gilt titling to the Spine & Upper Board. 236 pages.