The Olympic Games Effect — How Sports Marketing Builds Strong Brands - John A. DavisJohn Wiley & Sons, 2008, Hardback in Dust Wrapper.
Condition: Very Good+ — in Very Good+ Dust Wrapper.
From the rear panel commentary: “Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier ‘heritage brand’ in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute’s corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships.”
Size: 9½" x 6¼". Brown boards with Gilt titling to the Spine. 350 pages.