Brand Management: Planning and Control - BUREAU, J. R.MacMillan & Co., 1983, Paperback.
Condition: Very Good+. Light edgewear to wraps. Small inscription to ½ title page. A nice copy.
Describes and analyses the system of marketing planning and control in which one person is responsible for the planning and execution of an annual marketing plan for profits and revenue for a product. 250pp. Index. Size: 8vo Demy (8½" x 5½")