Success in Advertising & Promotion - Don MilnerJohn Murray, 1995, Paperback.
Condition: Very Good+. Cover slightly rubbed at extremities otherwise a very well presented copy.
First in this edition. This is an introduction to the principles of how advertising and promotional decisions are made and how advertising campaigns are carried out. The author explains the role of advertising and promotion within a broader business strategy, covering the full range of types of advertising.
Size: 9½" x 7½". In the Success Studybooks series. 322 pages.